- AI analyzes social data using statistical methods for insights.
- Completes tasks like text mining, topic extraction, and semantic clustering.
- ML models upgrade automatically with more processed data, ideal for scaling business operations.
Natural Language Processing (NLP):
- Enables AI tools to understand social listening data contextually.
- Combines lexical and statistical methods to extract critical information.
- Handles colloquialisms, code switches, emojis, and spelling mistakes.
- Natural Language Generation (NLG) improves copy creation for posts and responses.
Semantic Search:
- This is critical in NLP, helps machines understand the intent without relying on keywords.
- Extracts relevant keywords and categorizes them into semantic clusters.
- Eliminates duplicates in text mining, ensuring accurate sentiment analysis.
- Assists in altering marketing and sales strategies based on brand performance.
Named Entity Recognition (NER) and Neural Networks (NN):
- NER identifies important entities in big data, even if misspelled.
- Key for generating knowledge graphs and establishing relationships between entities.
- Neural Network algorithms mimic human brain processes for deep learning.
- Enables precise results over time, providing insights into brands, market trends, and influencers.
Sentiment Analysis:
- Measures customer sentiment from feedback data.
- Instrumental for reputation management.
- Analyzes social listening data in real-time and historically.
- Assigns polarity scores in the range of -1 to +1 for sentiments, with zero for neutral statements.
What is the future of AI in marketing?
AI marketing is achieving new advancements at a phenomenal speed. Here are some ways it’s reshaping businesses for the better.
- Computer vision
- AI chatbots
- Predictive and prescriptive AI
- Responsible AI
In conclusion, AI marketing's rapid evolution embraces computer vision, AI chatbots, and predictive, prescriptive, and responsible AI—transforming businesses with efficiency, ethical deployment, and proactive insights for a future of innovation and sustainable growth.
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